PNW’s mission is simple, they want you to ride your bike and love it. The company makes industry-leading components and delivers them at prices that are lower than what you are used to. This way you can have more money in your pocket for important things like post-ride burritos. On top of that, every PNW Product comes with an industry-leading 3-year warranty because your 2 wheeled best friend deserves long-term love and support.
The PNW team rides downhill, enduro, cyclocross, XC, gravel grinders, you name it… they’ve even tried unicycles, but let’s just say they aren't very good at one-wheeled sports. PNW's founders Aaron and Emily, have a passion fueled by how rad bikes are, this is why they ended up working as bike product managers, product developers, graphic designers, and engineers for the top bike brands in the world at the forefront of what’s new in the bike industry. During this time, they traveled the world studying bike markets, bike design, and learning from incredible manufacturers about how to create great products at low prices.